The 25 Best Summer Vacation Ideas for 2026

December 19, 2025

Top Places to Visit in the USA and Beyond


Why Summer 2026 Is the Perfect Time for a Summer Vacation

Summer 2026 is shaping up to be one of the most exciting travel seasons in years. Longer stretches of sunshine, flexible schedules, and a renewed interest in meaningful experiences make it the perfect time to plan a summer vacation that feels both refreshing and inspiring. Whether you prefer slower-paced small towns, legendary American roadways, or far-off international destinations, there is a curated trip waiting for you.


Excite Experiences makes travel simple by handling the details for you. Accommodations, transportation, highlights, and guided visits are planned, allowing you to focus on enjoying your time. The following list brings together the top vacation ideas and the best places in the USA during summer, along with international trips that turn a single season into a lifelong memory.


ONE-DAY AND MYSTERY ADVENTURES FOR A QUICK SUMMER VACATION


Two-Day Mystery Tour 2026

This two-day adventure offers the fun of travel without the need for planning. You simply show up ready for discovery, and each stop along the way is revealed as you go. Travelers enjoy scenic drives, interesting attractions, comfortable accommodations, and plenty of conversation along the journey.


The Mystery Tour is ideal for anyone wanting a summer vacation idea that feels spontaneous yet fully guided. Because each destination remains a surprise, you get the delight of uncovering new spots and experiences that you may never have chosen yourself.


Mystery Tour #1 2026

Mystery Tour #1 is designed for travelers who love curiosity-driven experiences. Tour members are treated to unique attractions, memorable meals, and immersive stops carefully selected for seasonal appeal. With no planning required on your part, this tour gives you the joy of discovery wrapped in ease.


This is one of the best places to begin if you want a taste of adventure without committing to a long itinerary. Every moment becomes a small surprise, making it a refreshing and playful summer escape.


Mystery Tour #3 2026

Mystery Tour #3 adds another layer of intrigue with new routes, unexpected attractions, and a thoughtful blend of scenic views and cultural stops. Travelers enjoy a comfortable pace and a guided experience where every reveal is part of the fun.


It is a perfect summer vacation idea for couples, solo travelers, and groups who want a break from the ordinary and a chance to explore scenes they might never have discovered on their own.


ISLAND AND COASTAL SUMMER VACATION IDEAS

Mackinac Island Summer 2026 (NE)

Mackinac Island feels like stepping into another era. With no cars allowed, visitors travel by horse-drawn carriage, bicycle, or on foot through charming streets lined with Victorian architecture. The island’s cool breezes and scenic shorelines make it one of the best places in the USA during summer.


This tour includes guided sightseeing, free time for shopping and relaxing by the water, and a visit to historic sites that highlight the island’s story. It is an ideal destination for anyone who wants a peaceful and picturesque summer vacation.


Mackinac Island Summer 2026 (KS)

The Kansas departure offers the same gorgeous island experience with convenient travel arrangements from the region. Guests will explore the iconic Grand Hotel, wander scenic pathways, and enjoy the island’s famous fudge shops that have charmed travelers for generations.


The crisp lake air and quiet streets create a relaxing atmosphere perfect for travelers seeking a calm and scenic summer getaway.


Apostle Islands 2026 (KS)

The Apostle Islands are known for sea caves, lighthouses, and cool blue waters. This tour explores the best viewpoints around Lake Superior and offers a refreshing retreat from summer heat. Guests often enjoy boat excursions, beach walks, and visits to maritime landmarks.

Outdoor lovers will appreciate the natural beauty and slower pace of this trip. It is ideal for photographers, nature lovers, and anyone wanting something fresh and invigorating for their summer vacation.


Apostle Islands 2026 (NE)

This version of the Apostle Islands tour departs from Nebraska but delivers the same breathtaking landscapes and gentle lakefront scenery. Travelers can expect clean air, forested islands, and peaceful mornings by the water.

Whether you enjoy simple outdoor moments or structured sightseeing, the Apostle Islands provide a balanced and satisfying summer vacation idea.


Cape Cod 2026

Cape Cod offers sandy beaches, classic seafood, maritime scenery, and charming coastal towns. This tour highlights the best of New England summer culture, including lighthouses, harbor views, and small villages known for their friendly atmosphere.


Cape Cod is one of the classic places to visit during the summer for travelers of all ages. The moderate temperatures and ocean breezes make it especially enjoyable for those seeking comfort and relaxation.


CLASSIC AMERICAN ROAD AND RAIL ADVENTURES: BEST PLACES IN USA DURING SUMMER


Route 66 Part 1 2026

Route 66 Part 1 begins the legendary cross-country journey filled with roadside attractions, neon diners, and iconic Americana landscapes. Travelers visit historic stretches of the Mother Road and take in the nostalgia of a simpler era.

This tour is perfect for history lovers, photography fans, and anyone wanting a classic American summer vacation idea filled with culture and character.


Route 66 Part 2 2026

The second part of Route 66 continues the adventure through dramatic landscapes and culturally rich towns. Expect desert scenery, quirky stops, and the unforgettable experience of following one of the most well-known highways in the world.

Route 66 Part 2 appeals to travelers who want a road trip style vacation without doing the driving themselves. It is one of the most unique places to visit during the summer.


Colorado Rails Tour 2026 (NE)

This scenic rail tour brings travelers through mountains, canyons, and river valleys. The historic railways provide comfortable seating, open-air viewing cars, and breathtaking views that cannot be experienced from the highway.

The Colorado landscape is at its best during summer, offering warm days, green valleys, and dramatic peaks. It is a top choice for travelers who enjoy nature without strenuous activity.


Colorado Rails Tour 2026 (KS)

Departing from Kansas, this version of the Colorado Rails experience includes the same beautiful train routes, charming mountain towns, and scenic overlooks. Guests enjoy a sense of adventure blended with the comfort of guided travel.

Rail journeys are one of the most relaxing summer vacation ideas because they offer continuous scenic views without the stress of planning or driving.


Mississippi River Towns 2026 (KS)

This tour explores charming communities along the Mississippi River known for history, local artistry, and riverfront views. Travelers enjoy guided visits, unique shops, and a sense of small-town Americana.

It is an excellent choice for those who appreciate moderate-paced travel and cultural storytelling.


Mississippi River Towns 2026 (NE)

The Nebraska departure offers the same combination of scenic river landscapes and quaint towns. Expect historic districts, pleasant walking areas, and welcoming atmospheres.

River towns are among the best places in the USA during summer for travelers who love heritage, local food, and slower living.


Historic Missouri from KC 2026

Historic Missouri highlights the stories, architecture, and natural beauty that define the region. Travelers visit museums, local landmarks, and culturally important sites.

It is an ideal summer vacation idea for those who enjoy learning about American history while traveling with ease.


SMALL TOWN GETAWAYS AND SCENIC REGIONAL TRIPS

Eureka Springs and Branson 2026

This tour blends the artistic charm of Eureka Springs with the lively entertainment found in Branson. Travelers enjoy scenic Ozark landscapes, shopping, live shows, and welcoming hospitality.

The relaxed pacing and variety of activities make it a strong option for travelers wanting a warm and engaging summer vacation.


Gorgeous Galena 2026 (NE)

Galena is known for its historic main street, boutique shops, and rolling hills. This tour offers time for exploration, dining, and taking in the timeless charm of the town.

Galena is a peaceful and scenic choice for travelers seeking comfortable summer vacation ideas that feel personal and memorable.


National Balloon Classic 2026

The National Balloon Classic fills the summer sky with bright colors as dozens of hot air balloons rise at once. Visitors enjoy festival activities, live music, and viewing areas perfect for photography.

This event is a unique summer vacation idea for travelers of all ages and offers a one-of-a-kind atmosphere filled with excitement and wonder.


SIGNATURE SUMMER VACATION EXPERIENCES

Magnolia Markets Summer 2026

Magnolia Markets in Waco, Texas, is a dream stop for anyone who loves home design, modern farmhouse style, and creative craftsmanship. Travelers can explore shops, gardens, and local businesses that reflect the charm of the community.

This tour offers a refreshing balance of style inspiration and relaxed exploration, making it an appealing summer vacation idea for design enthusiasts.


Napa Valley 2026

Napa Valley is known for vineyard views, wine tastings, and soft rolling hills that glow under the summer sun. This tour includes visits to iconic wineries, time to enjoy scenic landscapes, and meals that showcase the region’s flavor.

Napa is perfect for travelers seeking peaceful summer vacation ideas wrapped in beauty, relaxation, and exceptional food.


Ark Encounter 2026

The Ark Encounter features a full-scale recreation of the biblical Ark, complete with exhibits that bring the ancient story to life. Travelers often find this experience educational, moving, and visually impressive.

It is an excellent summer vacation choice for families, faith-based groups, and anyone interested in large-scale attractions that spark conversation.


FLY-IN FAVORITES AND INTERNATIONAL SUMMER VACATION IDEAS

Scandinavia 2026

This international journey explores Denmark, Norway, and Sweden during their most beautiful season. Summer brings long daylight hours, comfortable temperatures, and dramatic scenery that ranges from fjords to historic city centers.

Scandinavia is ideal for travelers who enjoy culture, nature, and a calm travel environment. It is one of the most memorable vacation ideas you can choose for summer 2026.


Alaska Land and Sea 2026

Alaska shines in summer with its glaciers, wildlife, and sunlit evenings. This tour blends cruise-style cruising with land-based exploration of national parks, small towns, and wilderness areas.

For many travelers, Alaska is the best place to visit during the summer thanks to its natural beauty and refreshing climate.


Lisbon to Amsterdam 2026

This European itinerary travels along rivers and coastlines between Portugal and the Netherlands. Guests explore historic cities, cultural landmarks, and scenic waterways.


It is perfect for those wanting an easy and enriching international summer vacation idea that highlights multiple destinations without repacking each night.


Pacific Northwest Fly-In 2026

The Pacific Northwest offers forests, mountains, and vibrant cities like Seattle and Portland. Travelers enjoy ocean views, local markets, and a climate that stays comfortable in summer. It is one of the best places in the USA during summer for travelers who enjoy natural beauty and creative culture.


Canada and Niagara Falls 2026

This tour showcases the grandeur of Niagara Falls along with guided experiences in Canada’s most charming regions. Expect cool breezes, iconic viewpoints, and plenty of opportunities for sightseeing. Canada is one of the top summer vacation ideas for travelers wanting scenic beauty without extreme heat.


BIG CITY SUMMER VACATION IDEAS

Summer in NYC 2026

New York City offers world-class entertainment, famous landmarks, and endless ways to enjoy summer. This tour includes guided sightseeing, free time to explore neighborhoods, and visits to some of the city’s most recognizable attractions.

NYC is a classic choice for travelers wanting exciting, energetic summer vacation ideas with something new to see around every corner.


All the Small States Tour 1 2026

This multi-state trip covers the smallest states in the country, offering a diverse collection of cultures, landscapes, and historic sites. Travelers can explore quaint towns and regional highlights.

It is a rewarding summer vacation for travelers who enjoy crossing new states off their list and seeing a wide variety of places in a single tour.



FAQs ABOUT SUMMER VACATIONS IN 2026

When should I book my summer vacation for 2026

Booking early guarantees better availability and pricing, especially for coastal destinations and international trips.


What are the best places in the USA during summer

Alaska, Mackinac Island, Cape Cod, Napa Valley, and the Pacific Northwest are consistently top-rated summer destinations.


Are group tours a good option for summer travel

Yes. Guided tours offer comfort, convenience, and social connection without the stress of planning.


What destinations work well for families

The Ark Encounter, Colorado Rails, Branson, and Niagara Falls are all great family-friendly choices.


Do international tours include airfare

Many do. Check the individual tour descriptions for specifics.


Are meals included on these tours

Most tours include several meals along with lodging and transportation.



MAKE SUMMER 2026 THE SEASON YOU FINALLY GO

Summer passes quickly, but great travel memories last. Whether you want calm lakeside views, cool northern landscapes, energetic big cities, or the timeless beauty of Europe, these vacation ideas give you the best places to visit during the summer in one curated guide.


Browse all tours at ExciteMyTravel.com and make this the summer vacation that becomes a highlight of your year.



By Jason Chan • September 4, 2026
On a group tour, the guide is the trip. The itinerary matters. The hotels matter. But the person standing at the front of the bus at seven in the morning is the one who decides whether ten days with strangers turns into ten days with friends. They are the one who knows which side of the coach has the view, which restaurant is worth the walk, and how to fix a problem before you ever notice there was one. We have 29 guides leading more than 125 departures in 2027. Some have been with us for more than a decade. A few started as guests, liked it enough to come back on the other side, and never left. Here is every one of them, and everywhere they are going this year. Alex Alex leads a mix of warm-weather escapes and holiday favorites, and he has two of the year's mystery tours on his calendar. Mystery Tour #6, February 20 Amazing Gulf Shores, March 1 to 8 Mystery Tour #3, June 19 Branson Christmas, Kansas departure, November 16 to 19 New York Christmas, December 6 to 10, with Paige Alyssa Alyssa has been with Excite for almost eight years, and her dream trip is anywhere she has not been yet. That says most of what you need to know. From mystery tours to European river cruises, she brings the same open-minded energy to every group she leads. Mystery Tour #7, March 13 Eastern European Marvels, Budapest to Prague, June 2 to 10 Sensations of the Seine, June 16 to 26 Pacific Northwest Fly In, July 5 to 12 Mystery Tour #4, July 17 Colorado Rails, Kansas departure, July 19 to 23 Classic Omaha Christmas, December 5, Bus 2, with Cliff Bill and Chris Bill and Chris have both been on the team for five years, and both dream of Italy, which works out well in 2027 because they are leading Tuscany. Together they bring twice the energy and a dynamic guests genuinely love. Texas Wine Country, April 11 to 15 Kingdoms of Southeast Asia, April 22 to May 10 London and Paris, May 30 to June 10 Ireland, August 14 to 25 Tuscany, September 19 to 28 Branson Christmas, Nebraska departure, November 15 to 18 Brian Brian has been part of the team for five years and is a guest favorite for his easygoing style. His dream destination is Europe, and his 2027 runs from a Nordic expedition to holiday classics close to home. Nordic Discovery, June 12 to 28 All the Small States Tour #2, September 5 to 14 Mystery Tour #2, November 6 Nashville Christmas, November 10 to 14 Classic Omaha Christmas, December 5, Bus 1, with Jama Christmas Mystery, December 11 Brie Brie is our Operations Manager as well as a guide, which means she knows exactly how a trip comes together from the first phone call to the last transfer. She is also a key part of the air team that manages reservations and updates. Australia, March 1 to 21 Circle Journey on the Rocky Mountaineer, May 9 to 18 African Safari, August 31 to September 14 3 Day Christmas Getaway, December 9 to 11, with Cindy Carrie Carrie loves Charleston and Savannah, and it shows in how she leads. She has a gift for making travelers feel comfortable whether it is their first group trip or their fifteenth. Charleston and Savannah, April 8 to 16 Gorgeous Galena, Kansas departure, May 12 to 14 St. Charles and Hermann, May 24 to 26 Apostle Islands and Door County, Kansas departure, August 6 to 12 Yellowstone, Nebraska departure, September 11 to 17 Buffalo Roundup and South Dakota, Nebraska departure, September 22 to 25 Albuquerque Balloon Fiesta, Kansas departure, October 5 to 10 Southwest Parks, Kansas departure, October 12 to 20 Two Day Mystery Tour, Kansas departure, November 4 to 5 Classic Kansas Christmas, December 11 Cindy Cindy is a co-owner and has been guiding since the very beginning. She helped build this company from the ground up and still loves getting on the road. In 2027 she is leading a trip alongside her daughter Brie, which makes it a genuine family affair. Summer in Mackinac, Kansas departure, June 5 to 10 3 Day Christmas Getaway, December 9 to 11, with Brie Cliff Cliff has been with Excite for two years and brings real adventure energy to everything he leads. His dream destination is Africa. Closer to home, his calendar runs from the Southwest to the holiday lights. Southwest Trains, March 20 to 27 Mystery Tour #8, May 22 Colorado Rails, Nebraska departure, July 8 to 12, with Mitch Fall in Mackinac, Kansas departure, September 8 to 13 Rhine River Cruise, September 21 to October 1 Classic Omaha Christmas, December 5, Bus 2, with Alyssa Deb Deb teams up with Jill for the Kansas departure to Yellowstone in September. Yellowstone, Kansas departure, September 14 to 21, with Jill Emily Emily runs the trips where you never quite know what is coming next, which is the point. Mystery Tour #1, June 26 Mystery Tour #9, August 14 Jama Jama has been with Excite for five years and dreams of Africa. She brings warmth, organization, and a real love of travel, and in 2027 she is leading Iceland, Greece, Italy, and Hawaii. Iceland, February 23 to March 1 Greece, May 29 to June 9 Gorgeous Galena, Nebraska departure, July 15 to 17 Italy, September 6 to 17 Magnolia Markets, October 14 to 17 Hawaii 3 Island Tour, November 1 to 10 Classic Omaha Christmas, December 5, Bus 1, with Brian Jane Jane has been with Excite for five years, and her favorites are the Kentucky Derby and the Albuquerque Balloon Fiesta. That taste for bucket-list experiences shows up in everything she leads. 5 Day Fly Away Mystery Tour, July 26 to 30 Eureka Springs and Branson, August 2 to 5 Trains of New England, September 26 to October 1 Jenna Jenna joined about ten months ago as our Office Operations Manager and oversees the guest experience team. Her dream trip is Antarctica, which tells you she is not afraid of a bold adventure. Texas Lone Star State, April 2 to 8 Jasper, Banff, and Glacier National Park, August 9 to 15 Albuquerque Balloon Fiesta, Nebraska departure, October 5 to 10 Jessica Jessica is one of our newest team members and has dived in headfirst. Her dream destination is Portugal, or really anywhere in Europe, and in 2027 she is leading exactly that. Coastal Spain and Portugal, September 25 to October 7 Jill Jill leads Midwest tours out of Kansas City, from a single day in historic Missouri to the Mississippi River towns and Yellowstone. Historic Missouri from Kansas City, July 10 Mississippi River Towns, Kansas departure, August 12 to 16 Yellowstone, Kansas departure, September 14 to 21, with Deb JJ JJ is a co-founder and the reason this company exists. Fifteen years ago he and Cindy started it with one hundred dollars and a belief that group travel could be better than it was. His motto is enjoy your life, and it is not a tagline, it is how he runs every trip. He is a storyteller and a planner who wants you completely prepared before you step on the bus. Eastern Caribbean Cruise, February 5 to 13 Alaska Land and Sea, June 8 to 18 Croatian Coast on the Emerald Azzurra, July 9 to 17 Fly Away 5 Day Mystery Tour, July 26 - 30, 2027 Kristin Kristin joined a few months ago but is no stranger to adventure. She has traveled all over Southeast Asia and believes travel is about stepping outside your comfort zone and growing from it. She has eaten tarantulas and durian, so she means it. Hawaii 3 Island Tour, March 6 to 15 Napa Valley, August 12 to 17 Linda Linda brings a steady, friendly presence to every trip. In 2027 she teams up with Vince for spring training, built for baseball fans and sunshine seekers alike. St. Louis Cardinals Spring Training Fly In, February 20 to 24, with Vince Mark Mark has been on the team for two years and has quickly become a guest favorite. Whether it is New Orleans jazz or Pacific Coast views, he makes a tour feel like a good time with friends. His dream trip is the Pacific Coast adventure, and he is leading one. Winter in Yellowstone, February 1 to 7 Spring in DC, April 19 to 23 153rd Kentucky Derby, April 27 to May 2 Route 66 Part 1, June 8 to 16 Route 66 Part 2, June 15 to 23 Mississippi River Towns, Nebraska departure, August 19 to 23 Pacific Coast Adventure, September 13 to 22 Fall in New England, October 3 to 10 Southwest Parks, Nebraska departure, October 16 to 24 Christmas Markets of Europe, November 27 to December 7 Michael Michael is new to the team and ready to explore. His dream destination is Europe, and he starts 2027 with a river cruise through Holland and Belgium in tulip season. Holland and Belgium in Bloom River Cruise, April 8 to 16 Mitch Mitch is proof that the best adventures have no age limit. He started as an Excite customer, loved it enough to join the team, and has been guiding for eleven months. His dream destinations are Hawaii and Canada. Two Day Mystery Tour, Nebraska departure, June 3 to 4 Colorado Rails, Nebraska departure, July 8 to 12, with Cliff National Balloon Classic, Nebraska departure, July 31 Ark Encounter, August 4 to 8 Morgan Morgan joined earlier this year and is already leading a strong lineup. Her dream destination is the Pacific Northwest, specifically Oregon, and she is guiding everything from small-town charm to fall foliage and spooky season in Salem. All the Small States Tour #1, August 15 to 24 Fall in Mackinac, Nebraska departure, September 5 to 10 Jack O'Lantern Salem Spectacular, October 19 to 23 Paige Paige has been with Excite for five years and is known for making every trip feel effortless. Her warm personality and infectious laugh are why guests keep asking for her. Her dream destination is South Korea. South Padre Island Tour, January 25 to 30 Chicago Mob Tour, March 31 to April 3 Summer in NYC, June 7 to 11 Natchez and Memphis, September 5 to 11 England and Scotland, September 29 to October 9 New York Christmas, December 6 to 10, with Alex Pat Pat has been part of Excite for several years, supporting trips both on the road and behind the scenes in the office, which means she understands the details that make a trip feel smooth. New Orleans Getaway, January 18 to 24 Tulip Time in Holland, Michigan, May 3 to 7 Pella Tulip Festival, May 8, with Steph Shank Apostle Islands and Door County, Nebraska departure, August 13 to 19 Wine, Cheese, and Chocolate, October 12 Christmas in Dollywood, November 6 to 13 Steph Love Steph Love is one of our newest guides and is already jumping in with both feet. Her dream trip is Alaska, and in 2027 she is leading everything from a Panama Canal cruise to Midwest favorites. Panama Canal Cruise, April 3 to 20 National Balloon Classic, Kansas departure, July 31 Madison County Bridge Fest, Kansas departure, October 9 Steph Shank Steph Shank has thirteen years at Excite, making her one of our most experienced guides. She has led trips from Cape Cod to the Canadian border. Her dream destination is Hawaii. If a guide has seen it all, it is Steph. Mystery Tour #5, April 24 Pella Tulip Festival, May 8, with Pat Mackinac Island, Nebraska departure, May 29 to June 3 Magnolia Markets, June 17 to 20 Cape Cod, July 12 to 17 Canada and Niagara Falls, July 24 to 31 Madison County Bridge Fest, Nebraska departure, October 9 KC Christmas Spectacular, December 4 to 5 Steph Steffensmeier Steph Steffensmeier has been with the team for a year and a half and dreams of Hawaii. She guides everything from tulip festivals to fall foliage in DC with a fun, can-do attitude. Tulips and Oz from Kansas City, April 10 Applejack Fest from Kansas City, September 18 Buffalo Roundup and South Dakota, Kansas departure, September 22 to 26 Fall in DC, September 27 to October 1 Tod Hart Tod leads the charge in St. Louis. He brings decades of tour experience and believes travel should be joyful, comfortable, and something people genuinely look forward to. From Florida rails to the California redwoods, his tours are about slowing down, soaking in the views, and enjoying the ride. Florida Trains: Coast to Coast Rail Adventure, January 11 to 15 Palm Springs Escape, January 25 to 29 Florida Keys and the Everglades, February 8 to 12 Big Sur Majesty and Redwoods Train Experience, May 4 to 8 Vince Vince teams up with Linda for Cardinals spring training, a fly-in built for baseball fans. St. Louis Cardinals Spring Training Fly In, February 20 to 24, with Linda How to Book Browse everything at excitemytravel.com/tours, or narrow it down by multi-day itineraries at excitemytravel.com/multi-day, single days at excitemytravel.com/one-day, or fly-in trips at excitemytravel.com/fly-in-tours. You can also sort the whole season by month at excitemytravel.com/by-month. Departures run from Nebraska, Iowa, and South Dakota (excitemytravel.com/nebraska), Kansas and Missouri (excitemytravel.com/kansas), and St. Louis (excitemytravel.com/stlouis). Want it all in print? Request the free catalog at excitemytravel.com/catalog. Questions first? Our frequently asked questions are at excitemytravel.com/contact#FAQ, details on the Payment Protection Plan and travel insurance are at excitemytravel.com/payment-protect-program-travel-insurance, or call 402-293-9282 and talk to a person. Subscribe at excitemytravel.com/newsletter-registration to hear about new departures first.
By Anna Fiala • September 2, 2026
From Two Desks in a Basement to Tours Around the World: The Excite Experiences Story Excite Experiences looks a little different today than it did when JJ and Cindy first got started. Today, there’s a growing team of guides, operations staff, ambassadors, and guest relations professionals. There are tours across the United States and around the world. There are bus tours, Fly-In Tours, cruises, mystery trips, sports travel, and plenty more in between. But in the beginning? There were two desks, two chairs, two computers, two phones, a basement — and $100 in a new business account. It Started With a Family Trip For JJ, the travel bug started long before Excite had a name. Growing up in Nebraska, family vacations were pretty simple. There were camping trips and visits to places like the Black Hills. Then, in 1999, the family decided to do something bigger: Disney. That trip stuck. A few years later, JJ’s Aunt Cindy was working in the tour business, and a college-aged JJ came into the office looking for a job to help pay for gas. The assignment was not especially glamorous: stamps, envelopes, and whatever else needed to be done around the office. Then a tour guide got sick. JJ, who was 19 and had never guided a bus tour before, was asked to fill in on a one-day trip to Omaha. His first guest took one look at him and said, “I thought we left all these kids at home.” A promising start. But by the end of the day, something had clicked. JJ loved the people, the travel, and seeing familiar places through someone else’s eyes. Soon, college classes were rearranged around guiding tours. JJ traveled throughout the United States and Europe, learning firsthand what travelers enjoyed — and what they wished group tours did differently. Building Something Different After college, JJ went into banking. But travel kept pulling him back. Eventually, he approached Cindy and her husband, Tom, with an idea: What if they started their own tour company? They had years of experience to draw from and plenty of feedback from travelers. They knew there was room to create something that felt a little different. So they opened a business account with $100. Tom cleared space in the basement for two desks, two chairs, two computers, and two phones. JJ and Cindy spent months working through the details: the company name, logo, tours, and the big question every new business has to answer — how do we get people to notice us? Then they placed an ad in the newspaper alongside the established tour companies. And waited. Success did not happen overnight. There were long days, late nights, and even an accountant who suggested they might want to shut the whole thing down. They found a new accountant. And they kept going. Finding Their Kind of Travel Over time, travelers started finding Excite. By 2019, the tour calendar was gaining real momentum, with trips like Mackinac Island and Christmas in New York City helping introduce more people to the company. Then COVID brought travel to a stop. For JJ and Cindy, it became a moment to decide whether they still believed in what they were building. They did. Excite refreshed the brand, revisited its tours, and prepared to start again. When travelers were ready to get back out into the world, the company was ready too. What had once been a handful of tours each year grew into a lineup of more than 100 experiences across the country and around the globe. But growth was never supposed to mean becoming just another big tour company. The goal was still the same: make travel easier to enjoy. A Tour and a Vacation One of the clearest ideas behind Excite came directly from years spent traveling on traditional group tours. JJ had experienced the long days — the kind that could start at 6 a.m. and keep moving until 10 at night. Excite wanted something different. The idea is a mix of a tour and a vacation. You still see the places you came to see. But there’s also room in the itinerary to slow down, explore something that interests you, grab a drink with friends, enjoy the hotel, or simply have a little time to yourself. That same thought goes into the other pieces of the trip. Hotels matter because you should feel comfortable with where you’re staying. Food matters because it helps you experience where you are. If you’re in New Orleans, for example, trying the local food is part of the trip. And the people matter — a lot. Guides aren’t simply there to read an itinerary. They’re there to help, answer questions, adapt when something unexpected happens, and make the experience enjoyable from beginning to end. Behind them is an operations team working on reservations, hotels, flights, transportation, and all the little details travelers hopefully never have to think about. You Never Know Who You’ll Meet Then there’s the part nobody can really put on an itinerary: the people you meet. Excite has seen neighbors discover each other on the same tour, old friends reconnect, and solo travelers find people they want to travel with again. That’s one reason group travel can work so well for someone who wants to see more of the world but doesn’t necessarily have somebody ready to go with them. You don’t have to have a travel partner before you leave. Sometimes you meet one along the way. Still Growing, Still Excite The company that started in a basement now includes dozens of people working both on tour and behind the scenes. The destinations have grown too — from one-day regional trips to national parks, international journeys, cruises, rail adventures, sporting events, and more. A lot has changed since the $100 business account. The basic idea hasn’t. Plan the complicated parts. Take care of people. Leave enough room for travelers to actually enjoy where they are. And maybe have a little fun along the way. Because after all these years, Excite Experiences is still built around the same thing JJ discovered on that first bus at 19: Travel is pretty great. And the people you get to share it with are a big part of what makes it worth doing. Ready to See Where Excite Is Going Next? Take a look through this year’s Catalog to see the trips we’ve been planning: https://www.excitemytravel.com/catalog You can also browse all upcoming tours here: https://www.excitemytravel.com/tours Looking for tours departing closer to home? Explore upcoming options by region: Nebraska Area Departures https://www.excitemytravel.com/nebraska Kansas City Area Departures https://www.excitemytravel.com/kansas St. Louis Area Departures https://www.excitemytravel.com/stlouis Wherever you decide to go next, we’d love to see you out there on the road.
By Anna Fiala • August 26, 2026
Amalfi Coast | Rome | Tuscany