Kingdoms of Southeast Asia: Four Countries, 19 Days, and the Trip That Changes How You See the World

August 5, 2026

April 22 - May 10, 2027 | Hanoi, Ha Long Bay, Hoi An, Ho Chi Minh City, Siem Reap, Luang Prabang, Bangkok

The first time Kristen went to Southeast Asia, she went by herself, and she was nervous about it. She booked a group tour, flew into Hanoi knowing almost nothing about where she was going, and came home having realized she had been worried about the wrong things.


So she went back. And then again. More than 80 days across the region over two summers, out of 25 countries she has traveled to in total. Southeast Asia is still the one she tells people to go to.


Today she is on our operations team, which means she is one of the people who builds an itinerary before it ever gets published: the flights, the hotels, the order of the days, all the pieces that have to line up for a trip to actually work. So when we started putting Kingdoms of Southeast Asia together, she was one of the people building it.


Here is the first thing she will tell you about going.


"It can be a place that might seem scary or overwhelming. But the culture, the people, they are so welcoming. They want us there."


That is worth putting up front, because it is the honest starting point. Southeast Asia is the most culturally different place most American travelers will ever go. The food is unfamiliar. The languages are unfamiliar. Daily life runs on a rhythm that has nothing to do with home.


That is not the obstacle. That is the entire reason to go.


Kingdoms of Southeast Asia runs April 22 to May 10, 2027 - nineteen days through Vietnam, Cambodia, Laos, and Thailand, with an optional three-night Bangkok extension that stretches it to twenty-two. It is a brand new tour for us, which means whoever books it is part of the founding group.


Here is what it actually looks like.


Why This Southeast Asia Tour 2027 Is Built Differently


Two things separate this trip from a standard Asia itinerary.


The first is group size. This tour averages 16 travelers and caps at 24. On a continent where the default is a coach full of fifty people following a flag through a temple complex, a group this small changes the entire texture of the experience. You move faster. You get into places a large group cannot. And by the end of nineteen days, the people you started with are not strangers.


The second is the guiding. Excite Experiences has partnered with Collette for this tour, which means every day you have two guides - your Excite Experiences guide traveling with the group from start to finish, and a local guide native to each region who speaks the language and knows the history from the inside. That second guide is the difference between seeing a temple and understanding it.


Everything is included: round-trip international airfare, all internal flights between the four countries, every hotel, all transfers, 31 meals, and entrance to every site on the itinerary.


Vietnam: Where the Trip Begins


"Hanoi"


You land in Hanoi in northern Vietnam and spend the first several days there, and the city does not ease you in gently. Scooters move through the streets in numbers that have to be seen to be understood. The Old Quarter is a dense grid of narrow streets that have been trading in the same goods for centuries. The Temple of Literature, founded in 1070 as Vietnam's first national university, sits in the middle of it all as a reminder of how old this city actually is.


The food alone justifies the stop. A guided walking food tour early in the itinerary introduces you to the street food culture properly, and Hanoi's banh mi - the Vietnamese baguette sandwich that emerged from the collision of French colonial baking and Vietnamese ingredients - is among the best in the country. The city is also home to egg coffee, a Hanoi invention of whipped egg yolk, condensed milk, and strong Vietnamese coffee that sounds strange and tastes like liquid tiramisu. A rooftop coffee shop overlooking Hoan Kiem Lake is on the itinerary.


On free time, Kristen's recommendation is Train Street - a residential lane where an active railway runs so close to the cafes and shopfronts that tables and chairs have to be pulled back minutes before each train passes. When the train has gone, everything moves back into place and the lattes resume.


The most affecting day in Hanoi is the visit to Hoa Lo Prison, known to American prisoners of war as the Hanoi Hilton, followed by a conversation with a Vietnam War veteran. Kristen had this same experience on her own trip and describes it as one of the most powerful things she has done while traveling - a chance to understand a piece of history from a perspective you cannot get from a book.


"Ha Long Bay"


Ha Long Bay is the image most people already have in their heads when they think of Vietnam, and it earns it. Nearly two thousand limestone karsts rise vertically out of emerald water across a bay that has been a UNESCO World Heritage site since 1994.


This tour includes an overnight cruise on the bay. Fresh seafood, kayaking into hidden alcoves between the islands, sunrise tai chi on the sun deck, and a visit to Sung Sot Cave - the Surprise Cave - an enormous limestone grotto lit up inside the rock. Kristen only managed a day trip on her own visit and still describes it as one of the most beautiful places she has ever been. The overnight version is the one people talk about for years.


"Hoi An"


If Ha Long Bay is the postcard, Hoi An is the place people fall in love with unexpectedly.


A former trading port on Vietnam's central coast, Hoi An's old town is a UNESCO World Heritage site that has been preserved almost entirely intact. Yellow-walled merchant houses, a 400-year-old Japanese Covered Bridge, Chinese assembly halls, and a river running through the middle of it with wooden boats moving up and down. At night the entire town is lit by silk lanterns. Kristen's description is that it feels like time travel.


Hoi An is also famous for its tailors. You can walk into a shop, choose fabric, get measured by hand, and pick up a fully custom-made suit, dress, or shirt a day or two later. Kristen had a floor-length dress made for between 75 and 100 dollars. Custom, hand-sewn, fitted twice. There are tailors at every price point and it is one of the most unusual souvenirs available anywhere in the world.


The Hoi An days also include a cooking class where you learn to catch seafood in the river and grind rice into flour before cooking a local dish with what you gathered, a ride in a traditional round basket boat on the coconut palm waterways where the boatmen spin the boats in place as a party trick, and a hands-on lantern-making session.


"Ho Chi Minh City and the Mekong Delta"


Ho Chi Minh City, still widely known as Saigon, is Vietnam's largest city and its commercial engine. The colonial architecture is the visual signature - the Saigon Central Post Office designed in the late 1800s, the Notre Dame Cathedral built with materials shipped from France, and the Reunification Palace where the Vietnam War formally ended in 1975.


The scooters here reach a scale that has to be experienced. An optional evening Vespa street food tour takes you through the city on the back of a scooter with a local driver, stopping at food spots along the way. Kristen has done this multiple times and calls it one of her favorite travel experiences anywhere.


From the city, the tour heads into the Mekong Delta - the vast river system that feeds much of Vietnam - with a boat journey, a stop at a coconut candy workshop, and the chance to try durian, the notoriously pungent fruit that tastes far better than it smells.


The final day in Vietnam is spent at the Cu Chi Tunnels, the underground network used during the Vietnam War, which runs for over 120 kilometers beneath the countryside outside the city. Visitors can descend into sections of the tunnels themselves.


Cambodia: Angkor and What Came After


"Siem Reap and Angkor Wat"


Angkor Wat is the largest religious monument in the world. Built in the early twelfth century as a Hindu temple and later converted to Buddhist use, it covers roughly 400 acres and has been in near-continuous use for over 900 years. It appears on the Cambodian flag - the only national flag in the world featuring a building.


Standing in front of it is the kind of experience that reorders your sense of what pre-modern civilizations were capable of. The carving detail across the temple walls runs for hundreds of meters. You can climb up through the structure and move through its levels. Monks are present at altars inside, and visitors can receive a blessing.


Angkor Wat is the headline, but the surrounding archaeological park contains hundreds of temples, and this itinerary visits several. Bayon is the temple of faces - over 200 enormous stone faces carved into its towers, gazing out in every direction. Ta Prohm is the temple the jungle reclaimed, where enormous fig and silk-cotton tree roots have grown directly through and over the stone walls. It became internationally famous as a filming location for Tomb Raider, and it is one of the most photographed places in Cambodia for good reason.


"The Hero Rats"


One of the most unexpected stops on the entire itinerary is a demonstration of Cambodia's landmine detection rats.


Decades after the conflicts that shaped this region, unexploded ordnance still contaminates land across Cambodia. African giant pouched rats are trained to detect the scent of explosives. They are light enough not to trigger the mines, and they clear ground faster than metal detectors because they ignore scrap metal entirely. The program is ongoing, actively saving lives, and getting to see the rats work is both genuinely fascinating and a sobering piece of context for everything else you are seeing in the region.


"The Countryside and the Floating Village"


The Cambodia days also include a look at how rice noodles are made, a palm sugar market where you learn how sap is tapped from the trees and used in local cooking, and a visit to Kampong Khleang - a floating village on the Tonle Sap lake where houses stand on stilts fifteen to twenty feet above the ground during dry season and sit at water level when the lake floods. Evenings include a night market, which in Southeast Asia is an entire cultural institution rather than just a place to shop.


Laos: The Country Most Travelers Miss


"Luang Prabang"


Laos is the quietest of the four countries on this itinerary and, according to Kristen, one of the most rewarding. Most travelers to Southeast Asia go to Thailand and Vietnam. Fewer make it to Laos. That is precisely why it is worth going.


Luang Prabang sits at the confluence of the Mekong and Nam Khan rivers, surrounded by mountains, and its entire old town is a UNESCO World Heritage site. The city is a blend of traditional Lao wooden architecture and French colonial buildings, dotted with gilded Buddhist monasteries and moving at a pace that feels almost deliberately unhurried.


The itinerary here includes the National Museum, housed in the former Royal Palace, a monastery visit, and a trip to see the thousands of Buddha statues that have been placed in the riverside caves over centuries. Getting around by tuk tuk - the three-wheeled open-air taxis that are the standard local transport - is part of the experience.


"Hill Tribe Village and Waterfall"


The final full day in Laos includes a visit to a traditional hill tribe village to learn about a way of life that is genuinely different from anything most travelers have encountered, followed by one of the most beautiful waterfalls in the region. Kristen did a multi-day version of this in Thailand and describes the welcome from the communities as one of the highlights of her time in Asia.


Thailand: Ending in Bangkok


Bangkok is loud, enormous, and absolutely alive. It is where this trip ends, and it is a fitting close.


The itinerary includes the temples along the river, including Wat Pho and its reclining Buddha - a gilded figure 46 meters long and 15 meters high, one of the largest of its kind in Thailand. The ornate detail across Bangkok's temple architecture is unlike anything else on the trip. The farewell dinner happens here, with a group that started as strangers nineteen days earlier.


For those adding the optional three-night Bangkok extension, there is time for the floating markets, where vendors sell food and goods directly from boats along the canals, and considerably more of a city that most people wish they had given more time.


What Is Included


Round-trip international airfare from your home city

All internal flights between Vietnam, Cambodia, Laos, and Thailand

All hotel accommodations

All hotel and airport transfers

31 meals

Entrance fees to all sites and temples on the itinerary

Excite Experiences tour guide for the full duration

Local guides in each region through our partnership with Collette


Details on the Excite Experiences Payment Protection Plan and TripMate travel insurance are available at excitemytravel.com/payment-protect-program-travel-insurance.


Activity Level and What to Expect


This is a Level 3 tour, which means it is built for the on-the-go traveler. Expect extended walking and standing throughout the day, and be prepared for uneven terrain in places. Streets and walkways across Southeast Asia are accessible but are not always as level as what most American travelers are used to.


April is warm. It will not be peak summer heat, but temperatures and humidity will be noticeably higher than an April at home. Hydration matters more than you expect, both on the flight over and once you arrive.


On the long-haul flight, Kristen's advice from experience: compression socks, a neck pillow, stretching before you board and again during the flight, and keeping your legs moving. Flying east to west into Asia also means the time change works in your favor - you are staying up later rather than waking up earlier, which most people adjust to within a day.


Pricing and How to Book


Double occupancy: $7,399 per person, international airfare included

Single supplement: $869


Price includes round-trip international flights, all flights within the four countries, hotels, transfers, 31 meals, and all site entrances.


Departures available from Nebraska, Iowa, and South Dakota (excitemytravel.com/nebraska) and Kansas and Missouri (excitemytravel.com/kansas). Have questions before booking? Visit excitemytravel.com/contact#FAQ.


This is a new tour with a maximum of 24 travelers, so space is genuinely limited. To book or ask questions, call 402-293-9282, email info@excitemytravel.com, or visit excitemytravel.com to book online.


Why This Trip


Southeast Asia intimidates a lot of American travelers. It is far. The languages are unfamiliar. The food, the customs, and the pace of daily life are genuinely different from home in a way that European travel is not.


That is exactly the argument for going.


Kristen's first trip to Southeast Asia was solo, and she was nervous about it. What she found was a region where the people are welcoming, the food is extraordinary, the history is deep and layered, and the landscapes range from limestone bays to jungle temples to mountain waterfalls within a single itinerary. Going with a group removes the part that makes people hesitate and leaves the part that makes it worth doing.


Four countries. Nineteen days. Angkor Wat, Ha Long Bay, the lantern-lit streets of Hoi An, and the quiet monasteries of Luang Prabang.


Browse all fly-in tours at excitemytravel.com/fly-in-tours or view the full tour catalog at excitemytravel.com/tours. Subscribe to our newsletter at excitemytravel.com/newsletter-registration to stay up to date on new tours and announcements.


Call 402-293-9282 or visit
https://www.excitemytravel.com/tour/kingdoms-of-southeast-asia-2027

to reserve your spot.



By Jason Chan September 4, 2026
On a group tour, the guide is the trip. The itinerary matters. The hotels matter. But the person standing at the front of the bus at seven in the morning is the one who decides whether ten days with strangers turns into ten days with friends. They are the one who knows which side of the coach has the view, which restaurant is worth the walk, and how to fix a problem before you ever notice there was one. We have 29 guides leading more than 125 departures in 2027. Some have been with us for more than a decade. A few started as guests, liked it enough to come back on the other side, and never left. Here is every one of them, and everywhere they are going this year. Alex Alex leads a mix of warm-weather escapes and holiday favorites, and he has two of the year's mystery tours on his calendar. Mystery Tour #6, February 20 Amazing Gulf Shores, March 1 to 8 Mystery Tour #3, June 19 Branson Christmas, Kansas departure, November 16 to 19 New York Christmas, December 6 to 10, with Paige Alyssa Alyssa has been with Excite for almost eight years, and her dream trip is anywhere she has not been yet. That says most of what you need to know. From mystery tours to European river cruises, she brings the same open-minded energy to every group she leads. Mystery Tour #7, March 13 Eastern European Marvels, Budapest to Prague, June 2 to 10 Sensations of the Seine, June 16 to 26 Pacific Northwest Fly In, July 5 to 12 Mystery Tour #4, July 17 Colorado Rails, Kansas departure, July 19 to 23 Classic Omaha Christmas, December 5, Bus 2, with Cliff Bill and Chris Bill and Chris have both been on the team for five years, and both dream of Italy, which works out well in 2027 because they are leading Tuscany. Together they bring twice the energy and a dynamic guests genuinely love. Texas Wine Country, April 11 to 15 Kingdoms of Southeast Asia, April 22 to May 10 London and Paris, May 30 to June 10 Ireland, August 14 to 25 Tuscany, September 19 to 28 Branson Christmas, Nebraska departure, November 15 to 18 Brian Brian has been part of the team for five years and is a guest favorite for his easygoing style. His dream destination is Europe, and his 2027 runs from a Nordic expedition to holiday classics close to home. Nordic Discovery, June 12 to 28 All the Small States Tour #2, September 5 to 14 Mystery Tour #2, November 6 Nashville Christmas, November 10 to 14 Classic Omaha Christmas, December 5, Bus 1, with Jama Christmas Mystery, December 11 Brie Brie is our Operations Manager as well as a guide, which means she knows exactly how a trip comes together from the first phone call to the last transfer. She is also a key part of the air team that manages reservations and updates. Australia, March 1 to 21 Circle Journey on the Rocky Mountaineer, May 9 to 18 African Safari, August 31 to September 14 3 Day Christmas Getaway, December 9 to 11, with Cindy Carrie Carrie loves Charleston and Savannah, and it shows in how she leads. She has a gift for making travelers feel comfortable whether it is their first group trip or their fifteenth. Charleston and Savannah, April 8 to 16 Gorgeous Galena, Kansas departure, May 12 to 14 St. Charles and Hermann, May 24 to 26 Apostle Islands and Door County, Kansas departure, August 6 to 12 Yellowstone, Nebraska departure, September 11 to 17 Buffalo Roundup and South Dakota, Nebraska departure, September 22 to 25 Albuquerque Balloon Fiesta, Kansas departure, October 5 to 10 Southwest Parks, Kansas departure, October 12 to 20 Two Day Mystery Tour, Kansas departure, November 4 to 5 Classic Kansas Christmas, December 11 Cindy Cindy is a co-owner and has been guiding since the very beginning. She helped build this company from the ground up and still loves getting on the road. In 2027 she is leading a trip alongside her daughter Brie, which makes it a genuine family affair. Summer in Mackinac, Kansas departure, June 5 to 10 3 Day Christmas Getaway, December 9 to 11, with Brie Cliff Cliff has been with Excite for two years and brings real adventure energy to everything he leads. His dream destination is Africa. Closer to home, his calendar runs from the Southwest to the holiday lights. Southwest Trains, March 20 to 27 Mystery Tour #8, May 22 Colorado Rails, Nebraska departure, July 8 to 12, with Mitch Fall in Mackinac, Kansas departure, September 8 to 13 Rhine River Cruise, September 21 to October 1 Classic Omaha Christmas, December 5, Bus 2, with Alyssa Deb Deb teams up with Jill for the Kansas departure to Yellowstone in September. Yellowstone, Kansas departure, September 14 to 21, with Jill Emily Emily runs the trips where you never quite know what is coming next, which is the point. Mystery Tour #1, June 26 Mystery Tour #9, August 14 Jama Jama has been with Excite for five years and dreams of Africa. She brings warmth, organization, and a real love of travel, and in 2027 she is leading Iceland, Greece, Italy, and Hawaii. Iceland, February 23 to March 1 Greece, May 29 to June 9 Gorgeous Galena, Nebraska departure, July 15 to 17 Italy, September 6 to 17 Magnolia Markets, October 14 to 17 Hawaii 3 Island Tour, November 1 to 10 Classic Omaha Christmas, December 5, Bus 1, with Brian Jane Jane has been with Excite for five years, and her favorites are the Kentucky Derby and the Albuquerque Balloon Fiesta. That taste for bucket-list experiences shows up in everything she leads. 5 Day Fly Away Mystery Tour, July 26 to 30 Eureka Springs and Branson, August 2 to 5 Trains of New England, September 26 to October 1 Jenna Jenna joined about ten months ago as our Office Operations Manager and oversees the guest experience team. Her dream trip is Antarctica, which tells you she is not afraid of a bold adventure. Texas Lone Star State, April 2 to 8 Jasper, Banff, and Glacier National Park, August 9 to 15 Albuquerque Balloon Fiesta, Nebraska departure, October 5 to 10 Jessica Jessica is one of our newest team members and has dived in headfirst. Her dream destination is Portugal, or really anywhere in Europe, and in 2027 she is leading exactly that. Coastal Spain and Portugal, September 25 to October 7 Jill Jill leads Midwest tours out of Kansas City, from a single day in historic Missouri to the Mississippi River towns and Yellowstone. Historic Missouri from Kansas City, July 10 Mississippi River Towns, Kansas departure, August 12 to 16 Yellowstone, Kansas departure, September 14 to 21, with Deb JJ JJ is a co-founder and the reason this company exists. Fifteen years ago he and Cindy started it with one hundred dollars and a belief that group travel could be better than it was. His motto is enjoy your life, and it is not a tagline, it is how he runs every trip. He is a storyteller and a planner who wants you completely prepared before you step on the bus. Eastern Caribbean Cruise, February 5 to 13 Alaska Land and Sea, June 8 to 18 Croatian Coast on the Emerald Azzurra, July 9 to 17 Fly Away 5 Day Mystery Tour, July 26 - 30, 2027 Kristin Kristin joined a few months ago but is no stranger to adventure. She has traveled all over Southeast Asia and believes travel is about stepping outside your comfort zone and growing from it. She has eaten tarantulas and durian, so she means it. Hawaii 3 Island Tour, March 6 to 15 Napa Valley, August 12 to 17 Linda Linda brings a steady, friendly presence to every trip. In 2027 she teams up with Vince for spring training, built for baseball fans and sunshine seekers alike. St. Louis Cardinals Spring Training Fly In, February 20 to 24, with Vince Mark Mark has been on the team for two years and has quickly become a guest favorite. Whether it is New Orleans jazz or Pacific Coast views, he makes a tour feel like a good time with friends. His dream trip is the Pacific Coast adventure, and he is leading one. Winter in Yellowstone, February 1 to 7 Spring in DC, April 19 to 23 153rd Kentucky Derby, April 27 to May 2 Route 66 Part 1, June 8 to 16 Route 66 Part 2, June 15 to 23 Mississippi River Towns, Nebraska departure, August 19 to 23 Pacific Coast Adventure, September 13 to 22 Fall in New England, October 3 to 10 Southwest Parks, Nebraska departure, October 16 to 24 Christmas Markets of Europe, November 27 to December 7 Michael Michael is new to the team and ready to explore. His dream destination is Europe, and he starts 2027 with a river cruise through Holland and Belgium in tulip season. Holland and Belgium in Bloom River Cruise, April 8 to 16 Mitch Mitch is proof that the best adventures have no age limit. He started as an Excite customer, loved it enough to join the team, and has been guiding for eleven months. His dream destinations are Hawaii and Canada. Two Day Mystery Tour, Nebraska departure, June 3 to 4 Colorado Rails, Nebraska departure, July 8 to 12, with Cliff National Balloon Classic, Nebraska departure, July 31 Ark Encounter, August 4 to 8 Morgan Morgan joined earlier this year and is already leading a strong lineup. Her dream destination is the Pacific Northwest, specifically Oregon, and she is guiding everything from small-town charm to fall foliage and spooky season in Salem. All the Small States Tour #1, August 15 to 24 Fall in Mackinac, Nebraska departure, September 5 to 10 Jack O'Lantern Salem Spectacular, October 19 to 23 Paige Paige has been with Excite for five years and is known for making every trip feel effortless. Her warm personality and infectious laugh are why guests keep asking for her. Her dream destination is South Korea. South Padre Island Tour, January 25 to 30 Chicago Mob Tour, March 31 to April 3 Summer in NYC, June 7 to 11 Natchez and Memphis, September 5 to 11 England and Scotland, September 29 to October 9 New York Christmas, December 6 to 10, with Alex Pat Pat has been part of Excite for several years, supporting trips both on the road and behind the scenes in the office, which means she understands the details that make a trip feel smooth. New Orleans Getaway, January 18 to 24 Tulip Time in Holland, Michigan, May 3 to 7 Pella Tulip Festival, May 8, with Steph Shank Apostle Islands and Door County, Nebraska departure, August 13 to 19 Wine, Cheese, and Chocolate, October 12 Christmas in Dollywood, November 6 to 13 Steph Love Steph Love is one of our newest guides and is already jumping in with both feet. Her dream trip is Alaska, and in 2027 she is leading everything from a Panama Canal cruise to Midwest favorites. Panama Canal Cruise, April 3 to 20 National Balloon Classic, Kansas departure, July 31 Madison County Bridge Fest, Kansas departure, October 9 Steph Shank Steph Shank has thirteen years at Excite, making her one of our most experienced guides. She has led trips from Cape Cod to the Canadian border. Her dream destination is Hawaii. If a guide has seen it all, it is Steph. Mystery Tour #5, April 24 Pella Tulip Festival, May 8, with Pat Mackinac Island, Nebraska departure, May 29 to June 3 Magnolia Markets, June 17 to 20 Cape Cod, July 12 to 17 Canada and Niagara Falls, July 24 to 31 Madison County Bridge Fest, Nebraska departure, October 9 KC Christmas Spectacular, December 4 to 5 Steph Steffensmeier Steph Steffensmeier has been with the team for a year and a half and dreams of Hawaii. She guides everything from tulip festivals to fall foliage in DC with a fun, can-do attitude. Tulips and Oz from Kansas City, April 10 Applejack Fest from Kansas City, September 18 Buffalo Roundup and South Dakota, Kansas departure, September 22 to 26 Fall in DC, September 27 to October 1 Tod Hart Tod leads the charge in St. Louis. He brings decades of tour experience and believes travel should be joyful, comfortable, and something people genuinely look forward to. From Florida rails to the California redwoods, his tours are about slowing down, soaking in the views, and enjoying the ride. Florida Trains: Coast to Coast Rail Adventure, January 11 to 15 Palm Springs Escape, January 25 to 29 Florida Keys and the Everglades, February 8 to 12 Big Sur Majesty and Redwoods Train Experience, May 4 to 8 Vince Vince teams up with Linda for Cardinals spring training, a fly-in built for baseball fans. St. Louis Cardinals Spring Training Fly In, February 20 to 24, with Linda How to Book Browse everything at excitemytravel.com/tours, or narrow it down by multi-day itineraries at excitemytravel.com/multi-day, single days at excitemytravel.com/one-day, or fly-in trips at excitemytravel.com/fly-in-tours. You can also sort the whole season by month at excitemytravel.com/by-month. Departures run from Nebraska, Iowa, and South Dakota (excitemytravel.com/nebraska), Kansas and Missouri (excitemytravel.com/kansas), and St. Louis (excitemytravel.com/stlouis). Want it all in print? Request the free catalog at excitemytravel.com/catalog. Questions first? Our frequently asked questions are at excitemytravel.com/contact#FAQ, details on the Payment Protection Plan and travel insurance are at excitemytravel.com/payment-protect-program-travel-insurance, or call 402-293-9282 and talk to a person. Subscribe at excitemytravel.com/newsletter-registration to hear about new departures first.
By Anna Fiala September 2, 2026
From Two Desks in a Basement to Tours Around the World: The Excite Experiences Story Excite Experiences looks a little different today than it did when JJ and Cindy first got started. Today, there’s a growing team of guides, operations staff, ambassadors, and guest relations professionals. There are tours across the United States and around the world. There are bus tours, Fly-In Tours, cruises, mystery trips, sports travel, and plenty more in between. But in the beginning? There were two desks, two chairs, two computers, two phones, a basement — and $100 in a new business account. It Started With a Family Trip For JJ, the travel bug started long before Excite had a name. Growing up in Nebraska, family vacations were pretty simple. There were camping trips and visits to places like the Black Hills. Then, in 1999, the family decided to do something bigger: Disney. That trip stuck. A few years later, JJ’s Aunt Cindy was working in the tour business, and a college-aged JJ came into the office looking for a job to help pay for gas. The assignment was not especially glamorous: stamps, envelopes, and whatever else needed to be done around the office. Then a tour guide got sick. JJ, who was 19 and had never guided a bus tour before, was asked to fill in on a one-day trip to Omaha. His first guest took one look at him and said, “I thought we left all these kids at home.” A promising start. But by the end of the day, something had clicked. JJ loved the people, the travel, and seeing familiar places through someone else’s eyes. Soon, college classes were rearranged around guiding tours. JJ traveled throughout the United States and Europe, learning firsthand what travelers enjoyed — and what they wished group tours did differently. Building Something Different After college, JJ went into banking. But travel kept pulling him back. Eventually, he approached Cindy and her husband, Tom, with an idea: What if they started their own tour company? They had years of experience to draw from and plenty of feedback from travelers. They knew there was room to create something that felt a little different. So they opened a business account with $100. Tom cleared space in the basement for two desks, two chairs, two computers, and two phones. JJ and Cindy spent months working through the details: the company name, logo, tours, and the big question every new business has to answer — how do we get people to notice us? Then they placed an ad in the newspaper alongside the established tour companies. And waited. Success did not happen overnight. There were long days, late nights, and even an accountant who suggested they might want to shut the whole thing down. They found a new accountant. And they kept going. Finding Their Kind of Travel Over time, travelers started finding Excite. By 2019, the tour calendar was gaining real momentum, with trips like Mackinac Island and Christmas in New York City helping introduce more people to the company. Then COVID brought travel to a stop. For JJ and Cindy, it became a moment to decide whether they still believed in what they were building. They did. Excite refreshed the brand, revisited its tours, and prepared to start again. When travelers were ready to get back out into the world, the company was ready too. What had once been a handful of tours each year grew into a lineup of more than 100 experiences across the country and around the globe. But growth was never supposed to mean becoming just another big tour company. The goal was still the same: make travel easier to enjoy. A Tour and a Vacation One of the clearest ideas behind Excite came directly from years spent traveling on traditional group tours. JJ had experienced the long days — the kind that could start at 6 a.m. and keep moving until 10 at night. Excite wanted something different. The idea is a mix of a tour and a vacation. You still see the places you came to see. But there’s also room in the itinerary to slow down, explore something that interests you, grab a drink with friends, enjoy the hotel, or simply have a little time to yourself. That same thought goes into the other pieces of the trip. Hotels matter because you should feel comfortable with where you’re staying. Food matters because it helps you experience where you are. If you’re in New Orleans, for example, trying the local food is part of the trip. And the people matter — a lot. Guides aren’t simply there to read an itinerary. They’re there to help, answer questions, adapt when something unexpected happens, and make the experience enjoyable from beginning to end. Behind them is an operations team working on reservations, hotels, flights, transportation, and all the little details travelers hopefully never have to think about. You Never Know Who You’ll Meet Then there’s the part nobody can really put on an itinerary: the people you meet. Excite has seen neighbors discover each other on the same tour, old friends reconnect, and solo travelers find people they want to travel with again. That’s one reason group travel can work so well for someone who wants to see more of the world but doesn’t necessarily have somebody ready to go with them. You don’t have to have a travel partner before you leave. Sometimes you meet one along the way. Still Growing, Still Excite The company that started in a basement now includes dozens of people working both on tour and behind the scenes. The destinations have grown too — from one-day regional trips to national parks, international journeys, cruises, rail adventures, sporting events, and more. A lot has changed since the $100 business account. The basic idea hasn’t. Plan the complicated parts. Take care of people. Leave enough room for travelers to actually enjoy where they are. And maybe have a little fun along the way. Because after all these years, Excite Experiences is still built around the same thing JJ discovered on that first bus at 19: Travel is pretty great. And the people you get to share it with are a big part of what makes it worth doing. Ready to See Where Excite Is Going Next? Take a look through this year’s Catalog to see the trips we’ve been planning: https://www.excitemytravel.com/catalog You can also browse all upcoming tours here: https://www.excitemytravel.com/tours Looking for tours departing closer to home? Explore upcoming options by region: Nebraska Area Departures https://www.excitemytravel.com/nebraska Kansas City Area Departures https://www.excitemytravel.com/kansas St. Louis Area Departures https://www.excitemytravel.com/stlouis Wherever you decide to go next, we’d love to see you out there on the road.
By Anna Fiala August 26, 2026
Amalfi Coast | Rome | Tuscany